The Owl City Story (broken down into bullet points).

• A nice Baptist from Minnesota with no connections or industry knowledge.
• Write really great, catchy songs.
• Record those songs in your basement.
• Put 7 songs on your myspace page.
• People discover those songs and tell their friends.
• Management & labels start calling this guy who has never played a show in his life.
• Sign record deal.
• Record an album worth of songs in the same basement.
• Release it.
• Fans who were early adopters tell their friends.
• Success.

Promotion, Marketing, Hype, etc is only useful when the initial product is remarkable. Owl City made a remarkable record.

Long forgotten lessons of an earlier era are being rediscovered.

Press on folks..make it great or don't bother.

Great profile on Owl City Here

-jamie

¶ 10/20/2009 0 Comments